Lucky Charms has unveiled its first new marshmallow in 10 years - the magical unicorn! Earlier this month, General Mills announced it was doing away with the hourglass marshmallow.
In a recent social media campaign Lucky Charms asked twitter users to vote on which marshmallow they would like to see next - by answering with an emoji.
And twitter answered with a landslide vote, all pointing towards the Magical Unicorn!
According to Josh DeWitt, marketing manager of Lucky Charms, the unicorn marshmallow was selected by their youngest consumers. "We decided to introduce a new charm with the help of the keepers of magic themselves - kids. They spoke, and after hearing their love for the magical unicorn, we listened," DeWitt said.
The new unicorn charm, which will feature bright purples and blues, is the first-ever marshmallow to be inspired and created by kids. The new unicorn Lucky Charm marshmallow will join the traditional; hearts, stars, horseshoes, clovers, blue moons, rainbows, red balloons. The new unicorn charms have already begun to appear in boxes of Original and Chocolate Lucky Charms cereals.