Movie cookies can be a lot of fun!! Its entertaining trying to spot them and some movie series and production companies make it a point to put these little "cookies" in their films for the die hard fans.
Disney is famous for this, constantly making nods to other Disney movies in each of it's films. Star Wars The Force Awakens is no exception. There are already a handful of these cookies already discovered within the film and add this one to the list.
If you don't know what the image is, I recommend watching Space Balls ASAP. All I know is I'm going home right now to watch the movie and test the zoom capability on my tv, I have to see this for myself!!!