Here's what Lorde had to say on her Facebook page about the dark concept for the video:
this video was borne from a dream i had a few months ago about teenagers in their own world, a world with hierarchies and initiations, where the boy who was second in command had acne on his face, and so did the girl who was queen. i dreamt about this world being so different to anything anyone had ever seen, a dark world full of tropical plants and ruins and sweat. and of this world, i dreamt about tests that didn't need to be passed in order to be allowed in: sometimes the person who loses is stronger.
Posted December 3rd, 2013 @ 4:12pm